Designing Brand identity

http://www.barnesandnoble.com/w/designing-brand-identity-alina-wheeler/1101202566?ean=9780470401422

This is a book I have had for a few years now. A lot of my initial interest in design came from brand identities and the idea of designing and implement a brand. A lot of this book pertains to graphic designers but I do feel there is a lot of useful things for us. Each of us is designing a brand identity for ourselves.