Design Guidelines / Thoughts on Posters.

“Posters: Fifty artists and designers analyze their approach, their methods, and their solutions to poster design and poster advertising”, 1952.

Here is a little piece from a compilation of artists and designers methods and approaches to poster design.


Posters by Paul Rand

Excerpt:
  "By demanding that the poster be simple, bold, and striking these factors distinguish the poster unequivocally from the illustration which, like a miniature or easel painting, is intended for close and leisurely inspection and can therefore be complex and subtle."