I spent sometime this week searching blogs for a non-academic description of design research. The author of the article below gives a great deal of explanation into the relevance of design research. She makes it clear that design research can utilizes standard data with more efficiency. This allows date to become more insightful and human centered, which in turn increase the understand of individual problems.
http://reboot.org/2012/02/19/design-research-what-is-it-and-why-do-it/
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