Why Nobody Dislikes Lego

"Lego's latest design research: What Girls Want." Although this article was written a few years ago, the research that Lego did to understand their target audience better has been a game changer. Not only did they learn the specifics about the aesthetics girls look for and what girls enjoy doing while they play, but they also used different research strategies to get the information. It just goes to show that doing the research is definitely worth the time and sacrifice.