Persona Through The Business Side

This is an article that explains the importance of personas. Not only does the article explain the importance but it also goes through the steps of identifying the different aspects of how to build off of them. http://www.business2community.com/marketing/creating-a-persona-based-campaign-what-you-need-to-know-01356453#1Fl2o1XoFUQr4hIk.97