I think this is such a cool concept that was put together! I think it sort of goes along with this nudge product and getting people to do something that they normally don't do - Even though it's not really a subconscious decision.
It's all in Russian, but you don't really need to read anything to enjoy it.
http://elitedaily.com/humor/genius-moscow-subway-ticket-machine-accepts-30-squats-as-payment-video/
Also, something like this would be super cool to get people to do it for the vending machine/eating habits nudge project!
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