In reflecting on Kim's great presentation, I have come to appreciate the importance of getting a holistic and realistic view of the world for which we are designing. A research expert, Kim recognizes the realistic utility of each tool her team employs in research.
There is a sort of irony in doing research on humans for humans, which Kim highlighted in her talk. Just as getting people to answer a survey can prove difficult, so it is in working with the client himself. Often, the client can be even more difficult to work with! People are people, wherever they are in the design process. That said, I was most interested in Kim's analysis on creating visually appealing data sets. Because CEOs too are human, they want information given in a concise and beautiful manner. This is true of any data that needs to be conveyed. I am working on improving how I communicate my research and conclusions so that anyone, even a CEO, can understand it.
There is a sort of irony in doing research on humans for humans, which Kim highlighted in her talk. Just as getting people to answer a survey can prove difficult, so it is in working with the client himself. Often, the client can be even more difficult to work with! People are people, wherever they are in the design process. That said, I was most interested in Kim's analysis on creating visually appealing data sets. Because CEOs too are human, they want information given in a concise and beautiful manner. This is true of any data that needs to be conveyed. I am working on improving how I communicate my research and conclusions so that anyone, even a CEO, can understand it.
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