I really liked the article that Kathy posted. I find it very funny how a company as big as IKEA has been selling products in the US for quite some time and has never done any consumer research in the US. I also found it interesting how IKEA is more interested in the use of the product and how the the products can help make someone's life easier, rather than the demographics and user groups. I both like and dislike the approach IKEA is taking. I think it is great that they are researching user groups here in the US, and tailoring products to fit the US consumer market. I however feel like the approach needs to have the demographics of US users to be able to develop products to fit the US consumer.
Really awesome article, as a big fan of IKEA its nice to see that they too do tons of research in their design process. It was also interesting to see how they used the data that was collected, instead of trying to solve all of the problems they were confronted with, they instead searched for similarities to find out what problems are most commonly faced in the morning routine of everyday people.
Like is mentioned above, it's super interesting that they said, "We are not interested in in demographics; we are interested in living environments--what kinds of activities people do." It's definitely human centered design, but they've made it their own. That's a great lesson to learn I think.
I really liked the article that Kathy posted. I find it very funny how a company as big as IKEA has been selling products in the US for quite some time and has never done any consumer research in the US. I also found it interesting how IKEA is more interested in the use of the product and how the the products can help make someone's life easier, rather than the demographics and user groups. I both like and dislike the approach IKEA is taking. I think it is great that they are researching user groups here in the US, and tailoring products to fit the US consumer market. I however feel like the approach needs to have the demographics of US users to be able to develop products to fit the US consumer.
ReplyDeleteReally awesome article, as a big fan of IKEA its nice to see that they too do tons of research in their design process. It was also interesting to see how they used the data that was collected, instead of trying to solve all of the problems they were confronted with, they instead searched for similarities to find out what problems are most commonly faced in the morning routine of everyday people.
ReplyDeleteLike is mentioned above, it's super interesting that they said, "We are not interested in in demographics; we are interested in living environments--what kinds of activities people do." It's definitely human centered design, but they've made it their own. That's a great lesson to learn I think.
ReplyDelete