Tuesday, September 15, 2015
Nike's High-Tech Design Research
For my blog posts this week, I decided to look at specific companies or brands and find out some of their processes in doing research for human centered design. Here's NIKE. Make sure to watch the video, that explains the process a bit more.http://www.solidsmack.com/design/science-meets-art-inside-nikes-high-tech-product-design-research-lab/h
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That was an interesting read. NIKE undoubtedly has good designers on their team, but rather than focusing on their talent it seemed they focused more on a high tech, cutting edge image. The role of the designer was kind of downplayed.
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