Client Competency

Kim Christensen: Client Competency
One of the many topics that Kim discussed was client evaluation. Within that evaluation was client competency, which is basically just understanding whether or not what you are trying to get across to a client/designing for a client, is getting across. I found this very interesting because I had never thought to do such an evaluation. Most of the time of the time when I design something that I think is cool, I assume that the "client" will find it cool. Moving forward this is an effective method that I would like really use. Thanks Kim!