Communicating Synthesis

I found Kim's presentation on Thursday quite interesting, and of all the topics that she spoke on synthesis really stuck out to me. Not only the process of synthesizing raw information, but how you communicate that synthesis to an outside viewer or client. As she said, clients can often have a hard time seeing the value in deep research. If you can clearly show the steps from gathered data to an end goal, It isn't difficult to see the importance of synthesis. This will also be useful to our class work because if we are able to effectively communicate our synthesis, the design decisions we made should become much more clear both to ourselves and others.