Monday, September 28, 2015

Visual presentation of research

The evolution of Kim's presentation style was interesting. Early in her career, she presented clients with dense research papers. Despite the Value of her research clients were unlikely to read the research in such a dense format. To address this, Kim and her team have transitioned to a more visual presentation style which makes the research much more approachable. This new presentation style also adds to the credibility and professionalism to her company.

This is the most difficult part of the research process for me. It is very challenging to condense complex topics into a format which is both eye catching and can be digested quickly.


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