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GO TO THIS LINK TO DOWNLOAD THE REPORT!
Also there are lots of other reports on the outdoor industry written by the Outdoor Foundation that you can find on their website.
"Nearly half of all Americans, 48.4 percent, participated in at least one outdoor activity in 2014. This equates to 141.4 million participants, who went on a collective 11.8 billion outdoor outings. These findings are part of the Outdoor Foundation's 2015 Outdoor Recreation Participation Topline Report, which provides an overview of American participation trends in outdoor recreation with a focus on youth, young adults and the future of the outdoors.
"Overall, outdoor participation dropped .8 percent since 2013 and, by a small margin, reached the lowest levels since the report began in 2006. Extreme weather and an unusually cold winter are likely major contributors to the decline. While the typically popular gateway activities of running and biking lost participants in 2014, the indoor versions of these activities - running on the treadmill and using the stationary bike - added participants."
Super helpful info - thanks for the share man!
ReplyDeleteI would have to say, this is obviously relevant to all of our projects. I've heard you talking about many of these statistics, and I'm really impressed. Super valuable information.
ReplyDelete