This guy obviously didn't take design research from Jim.
Article: Archived Atlantic Article
"As design has become more accepted in the mainstream business world, it has adopted many of the conventions of business, including scientism. But designers embrace scientism at their own peril. This way of thinking may help designers gain acceptance in the short term, but it ultimately cheapens the most important dimension of their work: the human dimension, including things like judgment, taste, and creativity."
In this archived blog post from Atlantic Magazine, the author advises designers to be wary of valuing design research too highly.
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