Social Media Listening

http://www.huffingtonpost.com/simon-young/5-social-media-listening-_b_5317531.html

The link above is a Huffington Post article showcasing 5 successful social media listening tools.

Social media has become the heart and soul (or at least the purveyor of heart and soul) of American Culture and global business. Using social media to get a more clear understanding about how something is being perceived is an invaluable practice when doing research. Getting to know your user and your audience, learning who the audience is and what they like, is easily done with a little research into social media.